Media management education: terminological and definational challenges

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Authors
Jupowicz-Ginalska, Anna
Żuchniewicz, Malwina
Wróblewska, Ksenia
Dudziak-Kisio, Martyna
Zakrzewska, Emilia
Monograph
Monograph (alternative title)
Date
2026-06-30
Publisher
Journal title
Humanities and Social Sciences quarterly
Issue
2
Volume
33
Pages
Pages
33-46
DOI
ISSN
2300-5327
ISSN of series
Weblink
https://journals.prz.edu.pl/hss/article/view/1989
Access date
2026-06-30
Abstract PL
Abstract EN
This paper attempts to conceptualise media management (MM) education by confronting existing definitions of MM with the perspective of academic teaching staff from four selected Polish public universities offering education in this area within social communication and media studies. We conducted a qualitative content analysis of 23 interviews with representatives of the authorities of media and communication studies units and academic staff specialising in MM. As a result, we identified MM’s major features (research areas, media-industry specificity, and processes), difficulties in defining MM (inter-, multi-, and transdisciplinarity, obsolescence, scientific and educational conditions), and difficulties in defining the teaching of MM (the area of education and the theoretical-practical approach). Our study contributes to the body of knowledge on academic education in MM. It is also the first step toward re-conceptualising MM education as a research subject.
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Keywords PL
Keywords EN
media management
media management education
media entrepreneurship
definitions.
Keywords other
Sustainable Development Goals
SDG 4. Quality Education ,
SDG 10. Reduced Inequalities ,
SDG 16. Peace, Justice and Strong Institutions
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https://share.swps.edu.pl/handle/swps/2469
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cc-by
Except as otherwise noted, this item is licensed under the Attribution licence | Permitted use of copyrighted works
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