Media management education: terminological and definational challenges

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dc.abstract.enThis paper attempts to conceptualise media management (MM) education by confronting existing definitions of MM with the perspective of academic teaching staff from four selected Polish public universities offering education in this area within social communication and media studies. We conducted a qualitative content analysis of 23 interviews with representatives of the authorities of media and communication studies units and academic staff specialising in MM. As a result, we identified MM’s major features (research areas, media-industry specificity, and processes), difficulties in defining MM (inter-, multi-, and transdisciplinarity, obsolescence, scientific and educational conditions), and difficulties in defining the teaching of MM (the area of education and the theoretical-practical approach). Our study contributes to the body of knowledge on academic education in MM. It is also the first step toward re-conceptualising MM education as a research subject.
dc.affiliationInstytut Nauk Społecznych
dc.contributor.authorJupowicz-Ginalska, Anna
dc.contributor.authorŻuchniewicz, Malwina
dc.contributor.authorWróblewska, Ksenia
dc.contributor.authorDudziak-Kisio, Martyna
dc.contributor.authorZakrzewska, Emilia
dc.date.access2026-06-30
dc.date.accessioned2026-07-21T11:43:11Z
dc.date.available2026-07-21T11:43:11Z
dc.date.created2026-06
dc.date.issued2026-06-30
dc.description.abstract<jats:p>This paper attempts to conceptualise media management (MM) education by confronting existing definitions of MM with the perspective of academic teaching staff from four selected Polish public universities offering education in this area within social communication and media studies. We conducted a qualitative content analysis of 23 interviews with representatives of the authorities of media and communication studies units and academic staff specialising in MM. As a result, we identified MM’s major features (research areas, media-industry specificity, and processes), difficulties in defining MM (inter-, multi-, and transdisciplinarity, obsolescence, scientific and educational conditions), and difficulties in defining the teaching of MM (the area of education and the theoretical-practical approach). Our study contributes to the body of knowledge on academic education in MM. It is also the first step toward re-conceptualising MM education as a research subject.</jats:p>
dc.description.accesstimeat_publication
dc.description.issue2
dc.description.physical33-46
dc.description.sdgQualityEducation
dc.description.sdgReducedInequalities
dc.description.sdgPeaceJusticeAndStrongInstitutions
dc.description.versionfinal_published
dc.description.volume33
dc.identifier.doi10.7862/rz.2026.hss.13
dc.identifier.eissn2300-9918
dc.identifier.issn2300-5327
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/2469
dc.identifier.weblinkhttps://journals.prz.edu.pl/hss/article/view/1989
dc.languagepl
dc.language.otherpl
dc.pbn.affiliationnauki o komunikacji społecznej i mediach
dc.rightsCC-BY
dc.rights.questionYes_rights
dc.share.articleOPEN_JOURNAL
dc.subject.enmedia management
dc.subject.enmedia management education
dc.subject.enmedia entrepreneurship
dc.subject.endefinitions.
dc.swps.sciencecloudsend
dc.titleMedia management education: terminological and definational challenges
dc.title.journalHumanities and Social Sciences quarterly
dc.typeJournalArticle
dspace.entity.typeArticle