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  • 2024
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    How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis

    Młyniec, Agnieszka
    Hryniewicz, Konrad
    Józefowicz, Elżbieta
    Ponikowska-Szmajda, Karolina
    Kaczmarek (Ozimek), Agnieszka
    Wisiecka, Katarzyna
    Ślęzak, Paulina
    An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand familiarity, types of advertising appeals and types of responses were used as moderators of advertising responses. The overall correlation effect between personality traits and advertising responses was significant, with Agreeableness, Extraversion and Openness responsible for this effect. Moderating effects of brand familiarity showed strong relationships between Extraversion and advertising responses for unfamiliar brands, whereas Agreeableness, Conscientiousness, Openness for familiar ones. Moderating effect of advertising appeals was found for value-expressive appeals but not for utilitarian ones. Moderations of a type of advertising response showed that the relationship between advertising response and personality is mostly shaped by AAd and ABrand. Since effectiveness of personality-fitted advertising is of growing interest to both researchers and practitioners, this meta-analysis offers preliminary guidelines for future research in the area.
    Otwarty dostępArtykułyJournal article
  • 2024-09-04
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    Fatherhood, manhood, and personhood : South African fathers’ experiences of parental identity development

    Fatherhood is rooted in various cultural, societal, and even religious belief systems. In the South African context, where fathers are often perceived to be absent or uninvolved, fathers’ parental identity development might be hindered. This study focused on fathers’ commitment, exploration, and reconsideration in the process of forming a parental identity within the South African sociocultural context. Eight emerging and early adult black South African fathers were interviewed. Through reflexive thematic analysis, a nuanced visage of fatherhood that carries both the old ideologies of material provision and the newfound valuing of nurturing care was constructed. The complexities of balancing ideas of fatherhood, manhood, and personhood were evident in how participants struggled to align their aspirations of being physically present and emotionally engaged fathers with the reality of being providers in a financially strenuous context. Participants embraced the idea of a family unit as a foundation and also appreciated the value of communal notions of childrearing. While the challenging nature of fatherhood was often met with reconsideration, a firm commitment was evident. This qualitative inquiry into the experiences of fatherhood addresses the personal, socio-economic, and cultural aspects embedded in the formation of parental identity among black South African men.
    Otwarty dostępArtykułyJournal article
  • Displaced Ukrainian Youth in Poland: lived experiences two years on

    Popyk, Anzhela
    Horova, Sofiia
    Mykhailova, Anastasiia
    Andrii Pysarevskyi, Andrii
    Seichenko, Rostyslav
    raport do Youth Working Papers MwC
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  • 2024-11
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    Effects of physical activity planning interventions on reducing sedentary behavior in parent–child dyads: A randomized controlled trial

    Effects of parent–child dyad interventions on behavior remain unclear. This randomized controlled trial investigated if, compared with a control condition, three types of physical activity (PA) planning interventions (individual “I-for-me,” dyadic “we-for-me,” and collaborative “we-for-us”) would reduce sedentary behavior (SB) time in parents and their children. The study involved 247 dyads comprising parents (aged 29–66) and their children (aged 9–15), randomized into one of the three types of PA planning-intervention arms or the control condition. Mixed models were applied to analyze data from a preregistered trial (NCT02713438) with the outcome of accelerometer-measured SB time, assessed at 1-week and 36-week follow-ups. Although children's SB remained unaffected by the planning interventions, a small reduction of SB time was found among parents in the collaborative (p = .048) and individual (p = .042) planning conditions. The effects were observed at the 1-week follow-up only. While short-term reductions in parents' SB were achieved, these were not sustained long-term. PA planning interventions delivered to parent–child dyads did not substantially reduce children's SB, which may be due to young people's needs of increased independence from their parents.
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  • 2024-11-14
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    Examining preventive occupational health and safety management in the Swedish welfare sector – questionnaire development, its validity and reliability, and initial findings on employers’ knowledge

    Akerstrom, Magnus
    Severin, Jonathan
    Jonsdottir, Ingibjörg H.
    Hadzibajramovic, Emina
    Introduction: A preventive approach to occupational health and safety management (OHSM) can improve working conditions, but more knowledge is needed on how this should be organised in practice. Here, we describe the development, validity and reliability of a questionnaire used to examine employers’ preventive OHSM within the Swedish welfare sector. Furthermore, employers’ knowledge of preventive OHSM was explored using the survey data. Material and methods: A questionnaire was developed based on interviews with key actors (n = 7), experts (n = 6) and intended respondents (n = 5). Using the final questionnaire, 197 responses were collected from employer (n = 126) and employee representatives (n = 71) and used to assess the validity and reliability of the questionnaire. Qualitative and quantitative analyses of open-ended and multi-choice items were used to assess the response distribution, content validity and interrater reliability (i.e. employer-employee correspondence from 32 matched pairs from the same workplace). Quantitative and qualitative analyses of survey responses from employer representatives were performed to assess their knowledge of preventive OHSM. Results: The final questionnaire included 91 items covering employers’ working routines, resources and work environment economics. Qualitative analyses indicated a high content validity in the questionnaire, with a satisfactory response distribution and very small proportion of missing data on individual survey items. Overall, the interrater reliability was high (>60%), but the employer representatives generally gave more examples within different areas of the OHSM compared to the employee representatives. Most of the employer representatives (74%, n = 90) assessed that their organisation had sufficient knowledge regarding preventive OHSM but that the knowledge of work environment economics was lower. Conclusions: By combining work environment research with questionnaire design research, high validity and reliability was achieved for this questionnaire. Furthermore, the employers generally perceived that they have high knowledge of preventive OHSM but that more knowledge is needed on work environment economics.
    Otwarty dostępArtykułyJournal article
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