Tischner and Stasiuk (IIC 54:26–60 (2023), https://doi.org/10.1007/s40319-022-01274-8) concluded that the Audi trademark does not influence the evaluation of independently manufactured automotive spare parts, arguing that both consumers and experts interpret such trademarks primarily as descriptive cues of intended use rather than as indicators of origin. The present paper revisits their empirical evidence and challenges this conclusion by reanalyzing the original raw dataset made publicly available in the OSF repository. We argue that the original authors’ conclusions stem from a methodological error – specifically, the aggregation of evaluations across participants who differed fundamentally in their perceptions of the part’s manufacturer. Using the original data, we reclassified both Audi owners and automotive experts according to the manufacturer they recalled after product exposure: Audi, the independent manufacturers named in the description, or other/unknown manufacturers. Separate analyses of variance were then conducted within these groups for four evaluation dimensions: perceived quality, material durability, appearance, and purchase intention. The reanalysis focused on the radiator grille stimulus, across four trademark presentation conditions. Contrary to Tischner and Stasiuk’s conclusions, the results consistently show that brand recall significantly shaped product evaluations. Both consumers and experts who mistakenly identified Audi as the manufacturer evaluated the spare parts more favorably than those who correctly identified independent manufacturers or expressed uncertainty. These effects were particularly pronounced when the Audi trademark was embedded in the product or visually integrated into its design, and in several conditions reached statistical significance. The high rate of manufacturer misidentification – despite explicit textual information – underscores the influential role of trademarks as associative signals affecting perceived quality and value. Overall, this reanalysis demonstrates that the Audi trademark did influence the evaluation of automotive spare parts. The original claim that trademarks have lost their origin-identifying and evaluative function is therefore unsupported and inconsistent with both the empirical evidence and the broader literature on branding and consumer perception.
Pozostałe osiągnięcia naukoweArtykuły (zamknięty dostęp)Journal article
The aim of this article is to develop and validate the AI-MEVAL Model, which integrates multi-stakeholder evaluation with the AI Feedback Loop, in order to enhance the reliability of feedback. Qualitative research confirms that the model shortens the PDCA cycle, provided that transparency and the Human-in-the-Loop principle are maintained. It constitutes a practical tool supporting organisational learning.
Aims
This study examines behaviour change techniques (BCTs) used in interventions delivered to women with breast cancer or survivors of breast cancer. We aimed to identify BCTs that are consistently used in interventions, particularly those supported by evidence across three outcomes: nutrition behaviour, physical activity, and body weight.
Methods
A meta-review (preregistered in PROSPERO; #CRD42024521376) was conducted, integrating evidence from systematic, scoping, and pragmatic reviews. Ten databases were searched using ASReviews software and manual searches; 37 reviews were included. The ROBIS tool was applied to assess the bias risk. BCTs were considered supported if ≥3 reviews provided evidence of their effectiveness, with ≥60% of original studies showing a significant improvement in respective outcomes.
Results
Analyses indicated that 24 BCTs influenced either single or combined behaviours. In the case of 14 out of these 24 BCTs, existing evidence supported effectiveness for one outcome only: physical activity. Six techniques were effective across all outcomes (healthy nutrition, physical activity, and healthy body mass): goal setting, problem solving, action planning, reviewing goals, social rewards, and positive self-talk.
Discussion
The findings may guide the development of interventions targeting complex, multi-behaviour changes among women with breast cancer and survivors of breast cancer.
Major sporting events exert manifold influences on people’s intra- and interpersonal experiences. Preliminary findings suggest that they affect sexuality, but the evidence has been limited to population-level outcomes such as birth rates. Direct, individual-level evidence and research on underlying processes are missing. In this preregistered study, we investigated the relationship between the success of national men’s soccer teams during the UEFA EURO 2024 tournament and the frequency of sexual events in daily life, with match results serving as natural within-person, quasi-experimental manipulations. Participants from five European countries (N = 952, k = 3,627 reports) reported more cognitive, affective, and behavioral sexual events following their national teams’ wins (vs. losses). These effects were particularly pronounced among participants who identified more strongly as fans and were partly explained by higher well-being after wins. We discuss the far-reaching impact of sporting events on sexuality in daily life and future research directions.
