Visual structures of disinformation (fake news) in Poland, Czech Republic, and Slovakia

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Authors
Stasiuk-Krajewska, Karina
Monograph
Disinformation in Central Europe. Actors, structure, impact
Monograph (alternative title)
Editor
Wenzel, Michał
Stasiuk-Krajewska, Karina
Date
2025-05
Place of publication
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Palgrave Macmillan
Journal title
Disinformation in Central Europe
Volume
Pages
147-202
DOI
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ISBN
9783031768705
9783031768712
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https://link.springer.com/chapter/10.1007/978-3-031-76871-2_6
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2025-05
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Abstract PL
Abstract EN
The study is based on the concept of news values and discourse analysis, using mainly Discourse News Values Analysis (DNVA). DNVA analyzes the construction of news values in the text, including visual elements. 182 visual elements of fake news from Poland, Czech Republic, and Slovakia, originating from social media, were studied. The study analyzed the structure, denotation, function, and news values updated by visual messages accompanying fake news. The results showed that the dominant image format in fake news is the realistic photograph, while the function is to present evidence and make the message more credible. Visual news values in fake news differ from those in real news mainly in the higher concentration on presenting politicians (eliteness) and a more negative and critical vision of the world (negativity). They are also less personalized.
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Wydział Prawa i Komunikacji Społecznej we Wrocławiu
Instytut Nauk Społecznych
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https://share.swps.edu.pl/handle/swps/1682
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Acquisition Date16.12.2025
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Acquisition Date20.10.2022