100 effective techniques of social influence : When and why people comply
100 effective techniques of social influence : When and why people comply
StatusVoR
Alternative title
Authors
DoliĆski, Dariusz
Grzyb, Tomasz
Monograph
Monograph (alternative title)
Editor
Date
2023
Place of publication
Publisher
Routledge
Journal title
Volume
Pages
272
Pages
ISSN
ISBN
eISBN
9781003296638
Series
Series number
ISSN of series
Weblink
Access date
Remarks
Abstract PL
Abstract EN
100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands.
For each technique, the authors explore the idea behind it, what empirical research says about it, and what the psychological mechanism behind its effectiveness is, aka, why it works. The techniques included span across multiple areas in peopleâs everyday lives, ranging from business negotiations, managements, marketing, and close relationships, to peopleâs behavior in public as well as in their private sphere. Covering research from the 1970s to the present day, the book describes techniques of social influence with the purpose of provoking certain behaviors, such as convincing an individual to donate to a charity or purchase a certain product. By exclusively focusing on techniques influencing human behaviors, rather than beliefs, biases, or emotions, the authors show how humans can be reliably convinced to behave in a certain way in a huge range of situations and contexts. Rather than being based on anecdotal evidence or legends of famous people, the authors have only included techniques that have been proven to be effective through scientific research.
With each technique described in an engaging manner, this is ideal reading for students and academics in fields such as social psychology, leadership, marketing, sociology, management, and communication. It will also appeal to professionals who need to influence others, and any readers who desire a better and more contemporary understanding of how people interact and influence others on a daily basis.
Abstract other
Keywords PL
Keywords EN
Keywords other
Conference edition name
Conference place
Start date
Finish date
Exhibition title
Place of exhibition (institution)
Exhibition curator
Organisational Unit
Instytut Psychologii
WydziaĆ Psychologii we WrocĆawiu
WydziaĆ Psychologii we WrocĆawiu
Type
Version
Version of Record
Funder
Time range from
Time range to
Contact person name
item.page.relation.dataset
Related publication
Related publication
Grant/project name
Collections
Views
Acquisition Date31.08.2025
Downloads
Acquisition Date31.08.2025