Eye-tracking research on climate change communication: A systematic review
Eye-tracking research on climate change communication: A systematic review
StatusPost-Print
Alternative title
Authors
Stasiak, Iga
Krejtz, Izabela
Maciąg, Zofia
Basarin, Biljana
Vujcic, Miroslav
Stankov, Uglješa
Krejtz, Krzysztof
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Date
2026-02
Publisher
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Journal of Environmental Psychology
Issue
Volume
109
Pages
Pages
1-14
ISSN
0272-4944
ISSN of series
Access date
2027-12-15
Abstract PL
Abstract EN
The present systematic review synthesizes the findings of 31 studies that employ the eye-tracking method to investigate visual attention in the context of climate communication. The review clustered the studies into six thematic categories related to the concepts explored: message types, attentional biases, visualizations, consumer packaging, expert systems, and climate-related art. Although fixation-based metrics are widely used, the field underutilizes advanced gaze analyses and overlooks some methodological details, such as sampling rates and calibration protocol, when presenting the eye-tracking method. Most of the studies focused on Western populations, limiting global applicability. This review highlights the potential of eye tracking to improve climate communication and calls for more diverse and methodologically robust research.
Abstract other
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Keywords EN
Keywords other
Sustainable Development Goals
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Clear Climate: Engaging approaches and services for meaningful climate actions
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