The benefits — and costs — of behavioral mimicry: applications in marketing, sales, and therapy
The benefits — and costs — of behavioral mimicry: applications in marketing, sales, and therapy
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Authors
Kulesza, Wojciech
Chartrand, Tanya
Monograph
The benefits — and costs — of behavioral mimicry: applications in marketing, sales, and therapy
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Genschow, Oliver
Cracco, Emiel
Date
2025-11-12
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Springer
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261-274
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9783031626333
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9783031626340
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2025-11-12
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Previous research on the so-called Chameleon effect and other studies on more general mimicry indicate that mimicking another person’s gestures, mannerisms, and speech (whether intentionally or not) leads to several profound social consequences without awareness that mimicry took place (Chartrand and Bargh, J Personality Soc Psychol 76:893–910, 1999). This chapter reviews research on mimicry as a nonconsciously employed mechanism by focusing on the consequences of mimicry. Thereby, we will review positive as well as negative consequences that take place within and beyond the mimicry dyad.
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Sustainable Development Goals
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Wydział Psychologii w Warszawie
Instytut Psychologii
Instytut Psychologii
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