Monografie
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- 2025-11
Między polityką a praktyką. Różnorodność społeczna w dokumentach, działaniach i odbiorze mieszkańców
Otwarty dostępMonografieMonograph Chapter (Conference proceedings) - 2026-04-17
Seeking Ways of Understanding Amidst Uncertainty: On the Role of Trust (Not Just in Science) in Discussions on Vaccination
This chapter explores the complexities of understanding and discussing vaccination amidst uncertainty, emphasizing the role of trust in both scientific and personal contexts. It argues that both advocates and skeptics of vaccination operate within a framework of belief, shaped by subjective interpretations of scientific data rather than direct access to objective facts. The author highlights the psychological barriers individuals face when deciding to vaccinate, including the challenge of prioritizing long-term health benefits over immediate discomfort. Furthermore, the chapter examines the polarization of opinions surrounding vaccination, illustrating how social dynamics and perceived consensus among close contacts influence attitudes. It concludes with strategies for crafting empathetic, consensus-building pro-vaccine messages that acknowledge the concerns of vaccine-hesitant individuals, aiming to foster understanding and reduce polarization.Otwarty dostępMonografieMonograph Chapter - 2026-04-16Springer Cham
Morality and Vaccination
This chapter examines attitudes toward vaccination through the lens of moral psychology, focusing on how moral convictions shape vaccine acceptance or resistance. While vaccines are a proven tool for preventing disease, hesitancy remains widespread and increasingly moralized. Drawing on theories of moral conviction, the chapter explains how individuals perceive vaccination not just as a personal choice but as a moral issue—seen as objective, universal, and independent of authority. Three studies conducted in Poland (N > 3,700) reveal that moralized attitudes toward vaccination reinforce both support and opposition, increase distrust or trust in institutions, and predict greater acceptance of coercive measures in line with one’s stance. The chapter also evaluates the effectiveness of moral reframing—presenting pro-vaccine messages in a way that aligns with the audience’s moral values (e.g., purity, care, social norms). Results show that reframing is effective, particularly among individuals who do not strongly moralize their views. However, strong moral convictions can render individuals resistant to persuasion. The chapter concludes with practical recommendations for crafting public health messages that appeal to diverse moral foundations, highlighting the importance of matching message content to audience values for greater communication effectiveness.Otwarty dostępMonografieMonograph Chapter - 2026-04-18
The Use of Mimicry to Promote Vaccination Uptake
This chapter focuses on mimicry, that is, unconscious imitation of another person’s behaviors, and its role in enhancing communication between doctors and patients by fostering trust, rapport, and mutual understanding. Attention is paid to the context of vaccination, where mimicry is hypothesized as a potential technique for enhancing the quality of interaction and, consequently, promoting vaccine-related communication. Furthermore, the chapter introduces a novel mimicry research direction: recent findings show that persons who are being mimicked during an interaction are perceived by third-party observers as more effective in promoting vaccination than those who are mimicking others, regardless of vaccine type or third-party observers’ prior attitudes toward vaccination. Practical recommendations regarding the potential use of mimicry in medical practice and public health campaigns related to vaccination are discussed.Otwarty dostępMonografieMonograph Chapter