Online streaming and digital distribution platforms: The introduction of Western Games to Chinese Markets

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dc.abstract.enThis chapter offers an overview of design and gameplay strategies used by Chinese and Western game companies and player communities up to January 2019. The study focuses on online streaming and digital distribution platforms, providing close readings of select titles and identifying three key areas of academic inquiry: multiplayerization, reversed ShanZhai, and the globalized aestheticization of gameplay. Findings include the gradual but evolving segmentation of Western PC gaming market. The Steam platform in particular has faced increasing competition from other platforms, which is a contributing factor to the growing presence and accessibility of Chinese games outside Asia. The chapter also covers region-specific alterations of in-game content, encompassing gameplay elements, translation issues, and monetization methods.
dc.affiliationWydział Nauk Humanistycznych w Warszawie
dc.affiliationInstytut Nauk Humanistycznych
dc.contributor.authorFelczak, Mateusz
dc.contributor.editorChen, Feng
dc.contributor.editorMcAllister, Ken S.
dc.contributor.editorRuggill, Judd Ethan
dc.date.access2024-01-03
dc.date.accessioned2024-01-09T09:43:39Z
dc.date.available2024-01-09T09:43:39Z
dc.date.created2023
dc.date.issued2024-01-03
dc.description.accesstimeat_publication
dc.description.grantnumber2019/32/C/HS2/00614
dc.description.granttitleMasowe wydarzenia sportu elektronicznego w Polsce i w Hongkongu
dc.description.physical97-116
dc.description.versionfinal_published
dc.identifier.doi10.1007/978-3-031-41504-3_6
dc.identifier.eisbn9783031415043
dc.identifier.isbn9783031415036
dc.identifier.issn2731-5029
dc.identifier.issn2731-5037
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/310
dc.identifier.weblinkhttps://link.springer.com/chapter/10.1007/978-3-031-41504-3_6
dc.languageen
dc.pbn.affiliationnauki o kulturze i religii
dc.publisher.ministerialPalgrave Macmillan
dc.relation.bookThe Chinese Video Game Industry
dc.relation.languageen
dc.relation.pages286
dc.rightsClosedAccess
dc.rights.explanationThe Author(s), under exclusive license to Springer Nature 97 Switzerland AG 2024
dc.rights.questionNo_rights
dc.share.monoOPEN_REPOSITORY
dc.swps.sciencecloudsend
dc.titleOnline streaming and digital distribution platforms: The introduction of Western Games to Chinese Markets
dc.title.journalPalgrave Games in Context
dc.title.journalThe Chinese Video Game Industry
dc.typeMonographyChapter
dspace.entity.typeBook