Online streaming and digital distribution platforms: The introduction of Western Games to Chinese Markets

StatusVoR
Dublin Core metadata
Alternative title
Authors
Felczak, Mateusz
Monograph
The Chinese Video Game Industry
Monograph (alternative title)
Editor
Chen, Feng
McAllister, Ken S.
Ruggill, Judd Ethan
Date
2024-01-03
Place of publication
Publisher
Palgrave Macmillan
Journal title
Palgrave Games in Context
The Chinese Video Game Industry
Volume
Pages
97-116
DOI
ISSN
2731-5029
2731-5037
ISBN
9783031415036
eISBN
9783031415043
Series
Series number
ISSN of series
Weblink
https://link.springer.com/chapter/10.1007/978-3-031-41504-3_6
Access date
2024-01-03
Remarks
Abstract PL
Abstract EN
This chapter offers an overview of design and gameplay strategies used by Chinese and Western game companies and player communities up to January 2019. The study focuses on online streaming and digital distribution platforms, providing close readings of select titles and identifying three key areas of academic inquiry: multiplayerization, reversed ShanZhai, and the globalized aestheticization of gameplay. Findings include the gradual but evolving segmentation of Western PC gaming market. The Steam platform in particular has faced increasing competition from other platforms, which is a contributing factor to the growing presence and accessibility of Chinese games outside Asia. The chapter also covers region-specific alterations of in-game content, encompassing gameplay elements, translation issues, and monetization methods.
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Wydział Nauk Humanistycznych w Warszawie
Instytut Nauk Humanistycznych
URI
https://share.swps.edu.pl/handle/swps/310
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closedaccess
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Related publication
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Masowe wydarzenia sportu elektronicznego w Polsce i w Hongkongu
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Acquisition Date5.04.2025
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Acquisition Date5.04.2025