Riot like a girl? Gender‑stereotypical associations boost support for feminist online campaigns

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cris.lastimport.scopus2025-08-30T03:12:20Z
dc.abstract.enThe current study examined whether congruence with gender stereotypes is associated with support for online feminist campaigns. In Study 1 (Ntweets = 510,000), we investigated how two real-world movements (i.e., #metoo and #sexstrike) were viewed in terms of adhering to the traditional feminine stereotype of high warmth/communion and low competence/agency, as per language used in the tweets posted within each campaign. We found that the #metoo movement was characterised by more communal and less agentic content than #sexstrike. In Study 2 (N = 195), when presented with descriptions of the movements modelled after #metoo and #sexstrike, participants associated the #metoo-like campaign with more feminine (e.g., community orientation) and less masculine concepts (e.g., rebelliousness), which, in turn, translated to greater declared support for the campaign. In Study 3 (N = 446), conducted in a more controlled and context-independent setting, we once again observed the link between the gender stereotypes attached to feminist movements and the support they received. We also found that this effect was independent of the effect of perceiving movements as violating social norms. Controlling for feminist identification, political conservatism, and gender system justification did not affect the pattern of results. Uncovering these stereotype-related effects on support for feminist movements furthers understanding of the strategies that might be used in the fight for gender equality.
dc.affiliationCentrum Badań nad Relacjami Społecznymi
dc.affiliationInstytut Psychologii
dc.contributor.authorWitkowska, Marta
dc.contributor.authorBeneda, Marta
dc.contributor.authorNikadon, Jan
dc.contributor.authorSuitner, Caterina
dc.contributor.authorSalvador Casara, Bruno Gabriel
dc.contributor.authorFormanowicz, Magdalena
dc.date.access2024-08-29
dc.date.accessioned2024-10-25T12:56:55Z
dc.date.available2024-10-25T12:56:55Z
dc.date.created2024-07-17
dc.date.issued2024-08-29
dc.description.accesstimeat_publication
dc.description.grantnumber2021/43/B/HS6/02819
dc.description.grantnumber2020/37/B/HS6/02587
dc.description.granttitleBadanie związku między sprawczością lingwistyczną i nastrojem
dc.description.granttitleRola Językowych Markerów Sprawczości w Mobilizacji Działań Kolektywnych
dc.description.physical1262–1284
dc.description.versionfinal_published
dc.description.volume90
dc.identifier.doi10.1007/s11199-024-01502-0
dc.identifier.eissn1573-2762
dc.identifier.issn0360-0025
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/847
dc.identifier.weblinkhttps://link.springer.com/article/10.1007/s11199-024-01502-0
dc.languageen
dc.pbn.affiliationpsychologia
dc.rightsCC-BY
dc.rights.questionYes_rights
dc.share.articleOTHER
dc.subject.enStereotype violation
dc.subject.enGender stereotypes
dc.subject.en#metoo
dc.subject.en#sexstrike
dc.subject.enAgency
dc.subject.enCommunion
dc.swps.sciencecloudsend
dc.titleRiot like a girl? Gender‑stereotypical associations boost support for feminist online campaigns
dc.title.journalSex Roles
dc.typeJournalArticle
dspace.entity.typeArticle