Celebryta jako autorytet: studium przypadku kreowania autorytetów medilalnych

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cris.lastimport.scopus2025-08-30T03:14:55Z
dc.abstract.enThe topic of this article is the figure of personal authority created in media. The author discusses different concepts of real (genuine, traditional etc.) personal authority and media (false, fake, pseudo) personal authority. Then the process of creating media personal authority is described: one of the methods is pub- lishing the results of surveys about the issue. The research part of the article is devoted to the publication of Pudelek (a gossip website) entitled Which celebrity is the personal authority for the Poles. One name reigns. (THE SURVEY) and the comments at the discussion forum below the article. 581 posts from the forum are analyzed to examine the reaction of Pudelek’s audience for the act of creat- ing the personal authorities and to discover the main dimensions of the personal authority perception as described in the readers’ comments. Five dimensions are discovered and described: Expertise, Communication skills, Morality, Attitude to the Community and Success. The common model of personal authority is surprisingly close to the concepts discussed in scientific papers. The author con- cludes that even the readers of Pudelek, the gossip website, are skeptical about the media personal authorities.
dc.affiliationWydział Nauk Społecznych, Instytut Nauk Społecznych
dc.contributor.authorKochan, Marek
dc.date.access2024-12-02
dc.date.accessioned2025-02-26T13:44:32Z
dc.date.available2025-02-26T13:44:32Z
dc.date.created2024
dc.date.issued2024-12-02
dc.description.abstract<jats:p>CELEBRITY AS AUTHORITY: CASE STUDY OF CREATING PERSONAL MEDIA AUTHORITY The topic of this article is the figure of personal authority created in media. The author discusses different concepts of real (genuine, traditional etc.) personal authority and media (false, fake, pseudo) personal authority. Then the process of creating media personal authority is described: one of the methods is publishing the results of surveys about the issue. The research part of the article is devoted to the publication of Pudelek (a gossip website) entitled Which celebrity is the personal authority for the Poles. One name reigns. (THE SURVEY) and the comments at the discussion forum below the article. 581 posts from the forum are analyzed to examine the reaction of Pudelek’s audience for the act of creating the personal authorities and to discover the main dimensions of the personal authority perception as described in the readers’ comments. Five dimensions are discovered and described: Expertise, Communication skills, Morality, Attitude to the Community and Success. The common model of personal authority is surprisingly close to the concepts discussed in scientific papers. The author concludes that even the readers of Pudelek, the gossip website, are skeptical about the media personal authorities.</jats:p>
dc.description.accesstimeat_publication
dc.description.issue4(91)
dc.description.physical89-108
dc.description.versionfinal_published
dc.description.volume21
dc.identifier.doi10.12797/Politeja.21.2024.91.05
dc.identifier.eissn2391-6737
dc.identifier.issn1733-6716
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/1312
dc.languagepl
dc.language.otheren
dc.pbn.affiliationnauki o komunikacji społecznej i mediach
dc.pbn.affiliationjęzykoznawstwo
dc.rightsCC-BY-NC-ND
dc.rights.questionYes_rights
dc.share.articleOPEN_JOURNAL
dc.subject.enpersonal authority
dc.subject.enmedia personal authority
dc.subject.encelebrities
dc.subject.engossip web- site
dc.subject.enPudelek portal
dc.subject.enmedia discourse analysis
dc.subject.plautorytet
dc.subject.plautorytet medialny
dc.subject.plcelebryci
dc.subject.plportal plotkarski
dc.subject.plPudelek
dc.subject.planaliza dyskursu medialnego
dc.swps.sciencecloudsend
dc.titleCelebryta jako autorytet: studium przypadku kreowania autorytetów medilalnych
dc.title.alternativeCelebrity as authority: case study of creating personal media authority
dc.title.journalPoliteja
dc.typeJournalArticle
dspace.entity.typeArticle