Celebryta jako autorytet: studium przypadku kreowania autorytetów medilalnych

StatusVoR
Dublin Core metadata
Alternative title
Celebrity as authority: case study of creating personal media authority
Authors
Kochan, Marek
Monograph
Monograph (alternative title)
Date
2024-12-02
Publisher
Journal title
Politeja
Issue
4(91)
Volume
21
Pages
Pages
89-108
DOI
ISSN
1733-6716
ISSN of series
Weblink
Access date
2024-12-02
Abstract PL
Abstract EN
The topic of this article is the figure of personal authority created in media. The author discusses different concepts of real (genuine, traditional etc.) personal authority and media (false, fake, pseudo) personal authority. Then the process of creating media personal authority is described: one of the methods is pub- lishing the results of surveys about the issue. The research part of the article is devoted to the publication of Pudelek (a gossip website) entitled Which celebrity is the personal authority for the Poles. One name reigns. (THE SURVEY) and the comments at the discussion forum below the article. 581 posts from the forum are analyzed to examine the reaction of Pudelek’s audience for the act of creat- ing the personal authorities and to discover the main dimensions of the personal authority perception as described in the readers’ comments. Five dimensions are discovered and described: Expertise, Communication skills, Morality, Attitude to the Community and Success. The common model of personal authority is surprisingly close to the concepts discussed in scientific papers. The author con- cludes that even the readers of Pudelek, the gossip website, are skeptical about the media personal authorities.
Abstract other
Keywords PL
autorytet
autorytet medialny
celebryci
portal plotkarski
Pudelek
analiza dyskursu medialnego
Keywords EN
personal authority
media personal authority
celebrities
gossip web- site
Pudelek portal
media discourse analysis
Keywords other
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URI
https://share.swps.edu.pl/handle/swps/1312
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cc-by-nc-nd
Except as otherwise noted, this item is licensed under the Attribution-NonCommercial-NoDerivatives licence | Permitted use of copyrighted works
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