Conspicuous consumption and conscientious conservation: Testing for a status-prosociality link through need for uniqueness and variety seeking

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cris.lastimport.scopus2025-04-04T03:13:49Z
dc.abstract.enWhereas the environmental impact of buying luxury goods is debated, there is evidence that purchasing such products—often referred to as conspicuous consumption—can be more sustainable than hoarding cheaper alternatives because luxury goods are more durable and are often passed down through generations, resulting in fewer resources being consumed by the average consumer. Contrary to popular beliefs that conspicuous consumption is inconsistent with environmental concerns, recent studies demonstrate that conspicuous consumption is sometimes positively associated with proenvironmentalism. However, less is known about the psychological mechanisms responsible for this counterintuitive association. In this research, we propose and find that conspicuous consumption orientation is positively related to proenvironmental consumption values, with this relationship being mediated by consumers' need for uniqueness and variety seeking. The proposed framework was tested and supported by a large-scale cross-sectional survey (N = 1400; 59.9% women), with data analyzed using structural equation modeling. Together, the current findings shed light on the processes that explain the link between conspicuous consumption and proenvironmental purchasing preferences, with the current results suggesting that consumers’ tendency to seek unique and varied options in the marketplace may be used to promote sustainable consumption.
dc.affiliationWydział Psychologii we Wrocławiu
dc.affiliationInstytut Psychologii
dc.contributor.authorFolwarczny, Michał
dc.contributor.authorGąsiorowska, Agata
dc.contributor.authorSigurdsson, Valdimar
dc.contributor.authorOtterbring, Tobias
dc.date.access2024-08-28
dc.date.accessioned2024-09-02T08:15:34Z
dc.date.available2024-09-02T08:15:34Z
dc.date.created2024-08-19
dc.date.issued2024-08-28
dc.description.accesstimeat_publication
dc.description.physical1-10
dc.description.versionfinal_published
dc.description.volume14
dc.identifier.doi10.1016/j.clrc.2024.100219
dc.identifier.issn2666-7843
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/846
dc.identifier.weblinkhttps://www.sciencedirect.com/science/article/pii/S2666784324000524?via%3Dihub
dc.languageen
dc.pbn.affiliationpsychologia
dc.rightsCC-BY
dc.rights.questionYes_rights
dc.share.articleOPEN_JOURNAL
dc.subject.enConspicuous consumption
dc.subject.enConsumers’ need for uniqueness
dc.subject.enConsumers’ variety seeking
dc.subject.enSustainability
dc.subject.enProenvironmentalism
dc.swps.sciencecloudsend
dc.titleConspicuous consumption and conscientious conservation: Testing for a status-prosociality link through need for uniqueness and variety seeking
dc.title.journalCleaner and Responsible Consumption
dc.typeJournalArticle
dspace.entity.typeArticle