Conspicuous consumption and conscientious conservation: Testing for a status-prosociality link through need for uniqueness and variety seeking
Conspicuous consumption and conscientious conservation: Testing for a status-prosociality link through need for uniqueness and variety seeking
StatusVoR
Alternative title
Authors
Folwarczny, Michał
Gąsiorowska, Agata
Sigurdsson, Valdimar
Otterbring, Tobias
Monograph
Monograph (alternative title)
Date
2024-08-28
Publisher
Journal title
Cleaner and Responsible Consumption
Issue
Volume
14
Pages
Pages
1-10
ISSN
2666-7843
ISSN of series
Access date
2024-08-28
Abstract PL
Abstract EN
Whereas the environmental impact of buying luxury goods is debated, there is evidence that purchasing such products—often referred to as conspicuous consumption—can be more sustainable than hoarding cheaper alternatives because luxury goods are more durable and are often passed down through generations, resulting in fewer resources being consumed by the average consumer. Contrary to popular beliefs that conspicuous consumption is inconsistent with environmental concerns, recent studies demonstrate that conspicuous consumption is sometimes positively associated with proenvironmentalism. However, less is known about the psychological mechanisms responsible for this counterintuitive association. In this research, we propose and find that conspicuous consumption orientation is positively related to proenvironmental consumption values, with this relationship being mediated by consumers' need for uniqueness and variety seeking. The proposed framework was tested and supported by a large-scale cross-sectional survey (N = 1400; 59.9% women), with data analyzed using structural equation modeling. Together, the current findings shed light on the processes that explain the link between conspicuous consumption and proenvironmental purchasing preferences, with the current results suggesting that consumers’ tendency to seek unique and varied options in the marketplace may be used to promote sustainable consumption.
Abstract other
Keywords PL
Keywords EN
Conspicuous consumption
Consumers’ need for uniqueness
Consumers’ variety seeking
Sustainability
Proenvironmentalism
Consumers’ need for uniqueness
Consumers’ variety seeking
Sustainability
Proenvironmentalism
Keywords other
Exhibition title
Place of exhibition (institution)
Exhibition curator
Type
License type
Funder
Time range from
Time range to
Contact person name
Related publication
Related publication
Grant/project name
Collections
Views
19Acquisition Date3.04.2025
Downloads
29Acquisition Date3.04.2025
Altmetrics©
Dimensions
Google Scholar
