A media CSR model for wartime contexts

StatusVoR
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Authors
Anton, Anca
Zakrzewska, Emilia
Maijanen, Paivi
Sámelová, Anna
Will, Andreas
Harms, Bianca
Bezchotnikova, Svitlana
Skulte, Ilva
Matei, Antonia
Dudziak-Kisio, Martyna
Monograph
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Date
2025-11-27
Publisher
Journal title
Journal of Media Business Studies
Issue
Volume
Pages
Pages
DOI
ISSN
1652-2354
ISSN of series
Weblink
https://www.tandfonline.com/doi/full/10.1080/16522354.2025.2592392
Access date
2025-12-16
Abstract PL
Abstract EN
This article examines how media organisations in eight European countries responded to the war in Ukraine through corporate social responsibility (CSR). Based on a comparative analysis of 203 initiatives, the study identifies media-specific patterns combining symbolic support, editorial interventions, philanthropic aid, and infrastructural backing, reflecting both journalistic commitments and civic engagement. Existing CSR models only partially capture this complexity. To address this gap, the article proposes a four-dimensional CSR model for wartime contexts, incorporating activity type, temporal phase, organisational depth, and target group. The model captures the hybrid nature of media CSR intersected with wartime editorial, civic, and organisational logic. This article contributes to CSR scholarship and media management research, offering a media-specific CSR model grounded in wartime conditions and applicable to other crisis scenarios.
Abstract other
Keywords PL
Keywords EN
Media CSR
media CSR model
media responsibility
corporate social responsibility
media management
Ukraine war
crisis communication
Keywords other
Sustainable Development Goals
SDG 16. Peace, Justice and Strong Institutions
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https://share.swps.edu.pl/handle/swps/2100
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closedaccess
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Acquisition Date7.01.2026
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Acquisition Date20.10.2022
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