Kreowanie autorytetów w mediach poprzez sondaże opinii

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dc.abstract.enThe topic of this article is the figure of public personal authority created in the media with the use of public opinion surveys. The author discusses different concepts of real (genuine, traditional etc.) personal authority and media (false, fake, pseudo) personal authority. Then the process of creating media personal authority is described: one of the methods is publishing the results of surveys about the issue, indicating certain persons as public personal authorities. The research part of the article is devoted to the results of 11 surveys about personal authorities of Poles, conducted in Poland between 1994 and 2023, and some devoted to professional (health) authorities, all discussed and published in media. The author analyses and describes the differences between particular surveys connected with methodology (the researched sample, defining the concept of authority in questions, open vs. closed questions with the lists of potential personal authorities etc.), which can affect research and explain the different results of the surveys. The public opinion surveys can create media personal authorities, concludes the author, but at the same time this process can undermine the authority of science and social research in particular. The media authorities created in that way are not necessarily real public personal authorities: these positions are in Poland have for a long time been occupied only by two people – The Pope John Paul II and Józef Piłsudski.
dc.affiliationWydział Nauk Humanistycznych w Warszawie
dc.affiliationWydział Nauk Społecznych w Warszawie
dc.contributor.authorKochan, Marek
dc.contributor.editorBeroud, Alan
dc.contributor.editorKawka, Maciej
dc.contributor.editorKawka, Marek
dc.date.access2025-10
dc.date.accessioned2025-10-27T10:03:55Z
dc.date.available2025-10-27T10:03:55Z
dc.date.created2024
dc.date.issued2025
dc.description.abstract<jats:p>The topic of this article is the figure of public personal authority created in the media with the use of public opinion surveys. The author discusses different concepts of real (genuine, traditional etc.) personal authority and media (false, fake, pseudo) personal authority. Then the process of creating media personal authority is described: one of the methods is publishing the results of surveys about the issue, indicating certain persons as public personal authorities. The research part of the article is devoted to the results of 11 surveys about personal authorities of Poles, conducted in Poland between 1994 and 2023, and some devoted to professional (health) authorities, all discussed and published in media. The author analyses and describes the differences between particular surveys connected with methodology (the researched sample, defining the concept of authority in questions, open vs. closed questions with the lists of potential personal authorities etc.), which can affect research and explain the different results of the surveys. The public opinion surveys can create media personal authorities, concludes the author, but at the same time this process can undermine the authority of science and social research in particular. The media authorities created in that way are not necessarily real public personal authorities: these positions are in Poland have for a long time been occupied only by two people – The Pope John Paul II and Józef Piłsudski.</jats:p>
dc.description.accesstimeat_publication
dc.description.physical81-122
dc.description.versionfinal_published
dc.identifier.doihttps://doi.org/10.12797/9788383682341.05
dc.identifier.isbn9788383682341
dc.identifier.isbn9788383682334
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/1894
dc.identifier.weblinkhttps://books.akademicka.pl/publishing/catalog/book/790/chapter/17245
dc.languagepl
dc.pbn.affiliationnauki o komunikacji społecznej i mediach
dc.pbn.affiliationjęzykoznawstwo
dc.publisher.ministerialKsięgarnia Akademicka
dc.relation.bookAutorytety w naszym życiu: Nauka – kultura – media
dc.relation.pages229
dc.rightsClosedAccess
dc.rights.explanationKsiążka drukowana
dc.rights.questionNo_rights
dc.share.monoPUBLISHER_WEBSITE
dc.swps.sciencecloudsend
dc.titleKreowanie autorytetów w mediach poprzez sondaże opinii
dc.title.alternativeCreating personal media authority with use of public opinion surveys
dc.title.journalAutorytety w naszym życiu: Nauka – kultura – media
dc.typeMonographyChapter
dspace.entity.typeBook