Dynamic Visual Identities: A Comparative Review of Models and Approaches

StatusPost-Print
Dublin Core metadata
Alternative title
Authors
Mateusz Antczak
Monograph
Advances in Design and Digital Communication VI
Monograph (alternative title)
Editor
Martins, Nuno
Brandão, Daniel
Date
2026-05-01
Place of publication
Publisher
Springer
Journal title
Springer Series in Design and Innovation
Advances in Design and Digital Communication VI
Volume
Pages
3-15
DOI
ISSN
2661-8184
2661-8192
ISBN
978-3-032-13835-4
eISBN
978-3-032-13836-1
Series
Springer Series in Design and Innovation
Series number
61
ISSN of series
2661-8192
Weblink
Access date
2027-05-01
Remarks
Abstract PL
Abstract EN
In response to increasingly dynamic communication environments, contemporary organizations are moving beyond static visual identity systems toward models characterized by variability. Within the scholarly literature, a range of terms are used to describe the characteristics of such systems, including: responsive logo design, dynamic identities, smart visual identities, smart logos, dynamic logos, dynamic visual identity, fluid visual identities, and post-logo visual identities. This article offers a review and comparative analysis of key theoretical frameworks that define dynamic visual identity systems. Drawing on the works of Ulrike Felsing, Irene Van Nes, Martin Lorenz, Emanuel Jochum, Tiago Martins, and others, it synthesizes diverse approaches that articulate how visual identity systems may evolve, identifying the common features shared across the analyzed perspectives. This article serves as a foundation for further research on dynamic visual identity systems, with particular emphasis on the empirical validation of the presented models, and the development of evaluation frameworks for assessing system coherence in relation to the interplay between consistency and variability.
Abstract other
Keywords PL
Keywords EN
Dynamic visual identities
Flexible Visual identities
Visual Systems
Visual Identities
Keywords other
Conference edition name
9th International Conference on Design and Digital Communication
Conference place
Barcelos
Start date
2025-11-06
Finish date
2025-11-08
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Organisational Unit
Wydział Prawa i Komunikacji Społecznej we Wrocławiu
URI
https://share.swps.edu.pl/handle/swps/2748
Type
Version
post-print / Author's Accepted Manuscript (AAM)
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Acquisition Date20.10.2022
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Acquisition Date20.10.2022