Modification of media’s visual identity as a response to the war in Ukraine. An exploratory study

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dc.abstract.enWe examine how European media responded to the Russian invasion of Ukraine through visual identity changes. Using visual discourse and communication theories, we analysed 76 logo modifications in six countries: Finland, Germany, Poland, Romania, Slovakia, and the Netherlands. A cross-national comparison revealed significant differences in the scale, type, and duration of changes. Media in former Eastern Bloc countries showed the strongest visual solidarity, while Northern and Western European media used more restrained strategies, reflecting different historical contexts. Modifications included Ukrainian colours, solidarity slogans, and design adjustments. Though mostly temporary, these symbolic actions turned branding into civic engagement and reinforced shared values. This study contributes to media research by framing logo changes as visual discourse and symbolic communication in times of conflict.
dc.affiliationWydział Nauk Społecznych, Instytut Nauk Społecznych
dc.contributor.authorJupowicz-Ginalska, Anna
dc.contributor.authorHarms, Bianca
dc.contributor.authorSamelova, Anna
dc.contributor.authorDudziak-Kisio, Martyna
dc.contributor.authorMaijanen, Palvi
dc.contributor.authorAnton, Anca
dc.contributor.authorWill, Andreas
dc.contributor.authorZakrzewska, Emilia
dc.contributor.authorMatei, Antonia
dc.contributor.authorAnghel, Gheorghe
dc.contributor.editorIlie, Cornelia
dc.date.access2026-04-27
dc.date.accessioned2026-04-27T09:01:46Z
dc.date.available2026-04-27T09:01:46Z
dc.date.created2026
dc.date.issued2026-04-14
dc.description.abstract<jats:title>Abstract</jats:title> <jats:p>We examine how European media responded to the Russian invasion of Ukraine through visual identity changes. Using visual discourse and communication theories, we analysed 76 logo modifications in six countries: Finland, Germany, Poland, Romania, Slovakia, and the Netherlands. A cross-national comparison revealed significant differences in the scale, type, and duration of changes. Media in former Eastern Bloc countries showed the strongest visual solidarity, while Northern and Western European media used more restrained strategies, reflecting different historical contexts. Modifications included Ukrainian colours, solidarity slogans, and design adjustments. Though mostly temporary, these symbolic actions turned branding into civic engagement and reinforced shared values. This study contributes to media research by framing logo changes as visual discourse and symbolic communication in times of conflict.</jats:p>
dc.description.accesstimeat_publication
dc.description.physical278-316
dc.description.sdgPeaceJusticeAndStrongInstitutions
dc.description.versionfinal_published
dc.identifier.doi10.1075/pbns.355.10jup
dc.identifier.eisbn9789027243836
dc.identifier.isbn9789027234322
dc.identifier.issn0922-842X
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/2317
dc.identifier.weblinkhttps://benjamins.com/catalog/pbns.355.10jup
dc.languageen
dc.pbn.affiliationnauki o komunikacji społecznej i mediach
dc.publisher.ministerialJohn Benjamins Publishing Company
dc.relation.bookDiscourses of War and Peace. 21st century perspectives
dc.relation.languageen
dc.relation.pages323
dc.rightsClosedAccess
dc.rights.explanationzamknięty dostęp
dc.rights.questionNo_rights
dc.share.monoOTHER
dc.subject.enmedia visual identity
dc.subject.envisual discourse
dc.subject.envisual communication strategies
dc.subject.enlogo modification
dc.subject.encorporate branding
dc.subject.enwar in Ukraine
dc.subject.ensymbolic solidarity
dc.subject.enmedia CSR
dc.swps.sciencecloudsend
dc.titleModification of media’s visual identity as a response to the war in Ukraine. An exploratory study
dc.title.journalPragmatics &amp; Beyond New Series
dc.title.journalDiscourses of War and Peace
dc.typeMonographyChapter
dspace.entity.typeBook