A virtual assistant can persuade you to get vaccinated against the flu. Online dialogue as a tool of social influence in promoting vaccinations
A virtual assistant can persuade you to get vaccinated against the flu. Online dialogue as a tool of social influence in promoting vaccinations
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Authors
Kozłowska, Agnieszka
Grzyb, Tomasz
Doliński, Dariusz
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Sociall Science & Medicine
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0277-9536
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2027-02-10
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Abstract EN
Declining acceptance of vaccinations poses a severe challenge to public health. This study delves into the effectiveness of online dialogue in shaping vaccination attitudes amidst this concerning trend. In today's digital age, utilizing the Internet for public health interventions seems crucial. We developed the FLORA application to engage users in health discussions through a conversational agent and tested it in two experiments. The first (N=903) assessed the impact of online dialogue on vaccine willingness, while the second (N=870) included a direct vaccination request. The results revealed a noticeable increase in vaccination intention among participants engaged in the interactive dialogue ending with a request. These findings highlight the potential of online dialogue to convey information about vaccines and support healthcare efforts effectively.
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Keywords PL
Keywords EN
online dialogue
conversational agent
social influence
healthcare support
vaccine hesitancy
conversational agent
social influence
healthcare support
vaccine hesitancy
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40Acquisition Date19.03.2025
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3Acquisition Date19.03.2025
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