Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment

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cris.lastimport.scopus2025-01-17T04:10:13Z
dc.abstract.enIn our experiment, we tested how exposure to a mock televised news segment, with a systematically manipulated emotional valence of voiceover, images and TV tickers (in the updating format) impacts viewers’ perception. Subjects (N = 603) watched specially prepared professional video material which portrayed the story of a candidate for local mayor. Following exposure to the video, subjects assessed the politician in terms of competence, sociability, and morality. Results showed that positive images improved the assessment of the politician, whereas negative images lowered it. In addition, unexpectedly, positive tickers led to a negative assessment, and negative ones led to more beneficial assessments. However, in a situation of inconsistency between the voiceover and information provided on visual add-ons, additional elements are apparently ignored, especially when they are negative and the narrative is positive. We then discuss the implications of these findings.
dc.affiliationKatedra Psychologii Społecznej
dc.affiliationWydział Psychologii w Warszawie
dc.contributor.authorMaj, Konrad
dc.contributor.authorLewandowsky, Stephan
dc.contributor.editorJan De Houwer
dc.date.access2020-04-15
dc.date.accessioned2025-01-16T07:45:45Z
dc.date.available2025-01-16T07:45:45Z
dc.date.created2020-03-21
dc.date.issued2020-04-15
dc.description.accesstimeat_publication
dc.description.grantnumber2013/10/M/HS6//00523
dc.description.granttitleZobaczyć znaczy uwierzyć? Sugestia i dezinformacja w przekazie video
dc.description.issue4
dc.description.physical1-18
dc.description.versionfinal_published
dc.description.volume15
dc.identifier.doi10.1371/journal.pone.0231313
dc.identifier.eissn1932-6203
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/1228
dc.identifier.weblinkhttps://journals.plos.org/plosone/article?id=10.1371/journal.pone.0231313
dc.languageen
dc.pbn.affiliationpsychologia
dc.rightsCC-BY
dc.rights.questionYes_rights
dc.share.articleOPEN_JOURNAL
dc.swps.sciencecloudnosend
dc.titleIs bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment
dc.title.journalPLOS ONE
dc.typeJournalArticle
dspace.entity.typeArticle