Social Media and the 2020 Presidential Election in Poland: Survey Research

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cris.lastimport.scopus2026-02-20T04:12:12Z
dc.abstract.enThis study investigates the role of social media during the 2020 presidential election in Poland, held amidst the COVID-19 pandemic. The primary motivation behind the research was to explore the relationship between voters’ social media activity and their electoral preferences, as well as to identify which types of political content were perceived as most engaging by users. The study addresses a gap in the literature concerning the impact of digital campaigning strategies on voter behavior in crisis conditions. To achieve this, an online survey was conducted among 510 social media users residing in Poland. The central hypothesis was that the social media activities of presidential candidates constituted a crucial component of their electoral campaigns. Methodologically, the study combined media content analysis, statistical analysis, and comparative analysis to evaluate the data. The findings confirm that candidates’ presence and promotional efforts on social platforms significantly influenced voter engagement and preference, underlining the growing importance of social media in modern political communication
dc.affiliationInstytut Nauk Społecznych; Centrum Badań nad Ekonomiką Miejsc Pamięci; Wydział Nauk Społecznych w Warszawie; Katedra Dziennikarstwa i Komunikacji Społecznej
dc.contributor.authorKristanova, Evelina
dc.contributor.authorIzbicki, Adrian
dc.date.access2025-08-01
dc.date.accessioned2025-08-08T07:12:49Z
dc.date.available2025-08-08T07:12:49Z
dc.date.created2025-06-30
dc.date.issued2025-08-01
dc.description.accesstimeat_publication
dc.description.physical1-19
dc.description.versionfinal_published
dc.description.volume2025
dc.identifier.doi10.5171/2025.225059
dc.identifier.issn2166-0794
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/1641
dc.languageen
dc.pbn.affiliationnauki o komunikacji społecznej i mediach
dc.rightsCC-BY
dc.rights.questionYes_rights
dc.share.articleOPEN_JOURNAL
dc.subject.ensocial media
dc.subject.en2020 presidential election in Poland
dc.subject.envoting preference
dc.subject.enCOVID-19
dc.swps.sciencecloudsend
dc.titleSocial Media and the 2020 Presidential Election in Poland: Survey Research
dc.title.alternativeMedia społecznościowe a wybory prezydenckie w Polsce 2020 roku - badania ankietowe
dc.title.journalJournal of Internet Social Networking & Virtual Communities
dc.typeJournalArticle
dspace.entity.typeArticle