Everyday norms have become more permissive over time and vary across cultures

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Authors
Eriksson, Kimmo
Strimling, Pontus
Vartanova, Irina
Simpson, Brent
Persson, Minna
Abdi, Khalid Ahmen
Ad, Neta
Aldashev, Alisher
Ali, Habib Mohammad
Ali, Maurizio
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Date
2025-10-07
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Communications Psychology
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1
Volume
3
Pages
Pages
1-14
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https://www.nature.com/articles/s44271-025-00324-4
Access date
2025-10-07
Abstract PL
Abstract EN
Every social situation that people encounter in their daily lives comes with a set of unwritten rules about what behavior is considered appropriate or inappropriate. These everyday norms can vary across societies: some societies may have more permissive norms in general or for certain behaviors, or for certain behaviors in specific situations. In a preregistered survey of 25,422 participants across 90 societies, we map societal differences in 150 everyday norms and show that they can be explained by how societies prioritize individualizing moral foundations such as care and liberty versus binding moral foundations such as purity. Specifically, societies with more individualistic morality tend to have more permissive norms in general (greater liberty) and especially for behaviors deemed vulgar (less purity), but they exhibit less permissive norms for behaviors perceived to have negative consequences in specific situations (greater care). By comparing our data with available data collected twenty years ago, we find a global pattern of change toward more permissive norms overall but less permissive norms for the most vulgar and inconsiderate behaviors. This study explains how social norms vary across behaviors, situations, societies, and time.
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https://share.swps.edu.pl/handle/swps/1991
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cc-by
Except as otherwise noted, this item is licensed under the Attribution licence | Permitted use of copyrighted works
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