Mobilize is a verb: The use of verbs and concrete language is associated with authors’ and readers’ perceptions of a text’s action orientation and persuasiveness

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cris.lastimport.scopus2025-04-05T03:12:47Z
dc.abstract.enIn three studies, we investigated the role of linguistic features characterizing texts aiming to mobilize others. In Study 1 (N = 728), participants produced a leaflet either mobilizing others to engage in an action or expressing their thoughts about that action, and evaluated how action-oriented their text was. Mobilizing texts included more verbs and concrete words, and the presence of these linguistic characteristics was positively linked to participants’ evaluations of their messages as action-oriented. In Studies 2 and 3 (N = 557 and N = 556), independent groups of participants evaluated texts produced in Study 1. Readers’ perceptions of texts as action-oriented were associated with the same linguistic features as in Study 1 and further positively linked to perceived message effectiveness (Study 2) and behavioral intention (Study 3). The studies reveal how encoding and decoding of verbs and concrete words serve as distinct persuasive tools in calls to action.
dc.affiliationCentrum Badań nad Relacjami Społecznymi
dc.affiliationInstytut Psychologii
dc.contributor.authorFormanowicz, Magdalena
dc.contributor.authorBeneda, Marta
dc.contributor.authorWitkowska, Marta
dc.contributor.authorNikadon, Jan
dc.contributor.authorSuitner, Caterina
dc.date.access2024-04-08
dc.date.accessioned2024-04-08T06:27:45Z
dc.date.available2024-04-08T06:27:45Z
dc.date.created2024-02-12
dc.description.accesstimebefore_publication
dc.description.grantnumber2020/37/B/HS6/02587
dc.description.grantnumber2021/43/B/HS6/02819
dc.description.granttitleRola Językowych Markerów Sprawczości w Mobilizacji Działań Kolektywnych
dc.description.granttitleBadanie związku między sprawczością lingwistyczną i nastrojem
dc.description.physical1-43
dc.description.versionfinal_author
dc.identifier.doi10.1177/01461672241238418
dc.identifier.issn0146-1672
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/618
dc.languageen
dc.pbn.affiliationpsychologia
dc.rightsOther
dc.rights.questionYes_rights
dc.share.articleOPEN_REPOSITORY
dc.subject.enAgency
dc.subject.enPersuasion
dc.subject.enLanguage
dc.subject.enConcreteness
dc.swps.sciencecloudnosend
dc.titleMobilize is a verb: The use of verbs and concrete language is associated with authors’ and readers’ perceptions of a text’s action orientation and persuasiveness
dc.title.journalPersonality and Social Psychology Bulletin
dc.typeJournalArticle
dspace.entity.typeArticle