Charitable appeals in money-related contexts: self-affirmation attenuates negative responses to charitable appeals

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dc.abstract.enPrior research has shown that contextual cues surrounding ad exposure can influence how consumers process, evaluate, and respond to advertisements. Across three studies, we demonstrate that money-related contexts (which heighten a more self-focused orientation) reduce favourable responses to charitable appeals that emphasize concern for others. Specifically, money-related contexts ranging from a money-themed screensaver (Study 1) to exposure to money-related online news content (Study 2) and a broader money-related online browsing environment (Study 3) negatively influence responses to charitable appeals, including empathy toward people in need, attitudes toward the charitable appeal, and donation intentions. Importantly, we show that self-affirmation—whether experimentally induced (Study 1) or measured (Studies 2 and 3)—attenuates these effects. These findings contribute to research on charitable giving by identifying self-affirmation as an important boundary condition that shapes the extent to which money-related contexts undermine responses to charitable appeals.
dc.affiliationInstitute of Psychology
dc.affiliationWydział Psychologii we Wrocławiu
dc.affiliationInstytut Psychologii
dc.contributor.authorPark, Ji Kyung
dc.contributor.authorGąsiorowska, Agata
dc.contributor.authorKim, Hakkyun
dc.date.access2028-04-27
dc.date.accessioned2026-10-29T07:07:27Z
dc.date.available2026-10-29T07:07:27Z
dc.date.created2026-10-11
dc.description.accesstimeafter_publication
dc.description.grantnumber2013/11/B/HS6/01316
dc.description.grantnumberBST/WROC/2015/A/3
dc.description.granttitleBadania nad pieniędzmi jako zasobem psychologicznym używanym w samoregulacji
dc.description.physical1-33
dc.description.sdgGoodHealthAndWellBeing
dc.description.sdgNoPoverty
dc.description.sdgReducedInequalities
dc.description.versionfinal_author
dc.identifier.doi10.1080/02650487.2026.2749450
dc.identifier.eissn1759-3948
dc.identifier.issn0265-0487
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/2697
dc.languageen
dc.pbn.affiliationpsychologia
dc.rightsCC-BY-NC
dc.rights.questionYes_rights
dc.share.articleOPEN_REPOSITORY
dc.subject.enMoney Cues
dc.subject.enCharitable Appeals
dc.subject.enEmpathy
dc.subject.enSelf-Affirmation
dc.swps.sciencecloudnosend
dc.titleCharitable appeals in money-related contexts: self-affirmation attenuates negative responses to charitable appeals
dc.title.journalInternational Journal of Advertising
dc.typeJournalArticle
dspace.entity.typeArticle