Projection of Socio-Linguistic markers in a semantic context and its application to online social networks

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cris.lastimport.scopus2025-04-16T03:14:15Z
dc.abstract.enRelevant socio-psychological processes can be detected in social networks thanks to an analysis of linguistic markers that sheds light on the characteristics and dynamics of the social discourse. Usually, linguistic markers comprise a list of words representative of a given construct; however, this approach does not account for contextual interdependencies of words, which can amplify or diminish the relevance of a particular word. In this paper, we present and leverage a scalable method called PageRank-like marker projection (PLMP) that addresses this problem. Its rationale, inspired by PageRank, is meant to fully exploit the interdependencies in a semantic network to project markers from a social discourse level (tweets) to its semantic elements (words). We show how PLMP is able to associate markers with specific words from their semantic context, which allows for an even richer interpretation of the online sentiment. We demonstrate the effectiveness of PLMP in practice by considering specific instances of social discourse on Twitter for three exemplary calls to collective action.
dc.affiliationCentrum Badań nad Relacjami Społecznymi
dc.contributor.authorErseghe, Tomaso
dc.contributor.authorBadia, Leonardo
dc.contributor.authorDžanko, Lejla
dc.contributor.authorFormanowicz, Magdalena
dc.contributor.authorNikadon, Jan
dc.contributor.authorSuitner, Caterina
dc.date.access2023-10-22
dc.date.accessioned2023-11-17T10:06:45Z
dc.date.available2023-11-17T10:06:45Z
dc.date.created2023-09-30
dc.date.issued2023-10-22
dc.description.accesstimeat_publication
dc.description.physical1-12
dc.description.versionfinal_published
dc.description.volume37-38
dc.identifier.doi10.1016/j.osnem.2023.100271
dc.identifier.issn2468-6964
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/166
dc.identifier.weblinkhttps://www.sciencedirect.com/science/article/pii/S2468696423000307
dc.languageen
dc.pbn.affiliationinformatyka
dc.rightsCC-BY-NC-ND
dc.rights.questionYes_rights
dc.share.articleOTHER
dc.subject.enData analysis
dc.subject.enComputational linguistics
dc.subject.enProjection algorithms
dc.subject.enSocial networking
dc.subject.enSociology–Psychology
dc.subject.en#FridaysForFuture
dc.subject.en#MeToo
dc.subject.en#Covid 19
dc.swps.sciencecloudsend
dc.titleProjection of Socio-Linguistic markers in a semantic context and its application to online social networks
dc.title.journalOnline Social Networks and Media
dc.typeJournalArticle
dspace.entity.typeArticle