Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns

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cris.lastimport.scopus2025-08-31T03:12:10Z
dc.abstract.enHumans have a motivational system that influences cognition and behavior to minimize the risk of contact with pathogens. This research examines the relationship between cyberspace disease salience and mobility behavior at the macro and micro levels. Across two studies, we predict and find that people adjust their mobility behavior to minimize the risk of close physical contact with strangers when cyberspace disease salience is high (vs. low). In Study 1, we analyze hourly sales data from five grocery stores and find that when cyberspace disease salience is high (vs. low), consumers spend 28% more money on each shopping trip and grocery stores sell 10% more items per hour despite 10% fewer shoppers per hour. Further, in Study 2, we test the generalizability of these results by analyzing the Google Community Mobility Reports. Here we find that high (vs. low) cyberspace disease salience is associated with an overall decrease in mobility in contexts where the risk of close contact with strangers is high—but not low. We discuss these findings in the context of sustainable consumer (mobility) behavior.
dc.affiliationInstytut Psychologii
dc.affiliationWydział Psychologii we Wrocławiu
dc.contributor.authorFolwarczny, Michał
dc.contributor.authorMagne Larsen, Nils
dc.contributor.authorOtterbring, Tobias
dc.contributor.authorGąsiorowska, Agata
dc.contributor.authorSigurdsson, Valdimar
dc.date.access2023-04-24
dc.date.accessioned2023-11-08T09:38:19Z
dc.date.available2023-11-08T09:38:19Z
dc.date.created2023-03-15
dc.date.issued2023-04-24
dc.description.abstract<jats:p>Humans have a motivational system that influences cognition and behavior to minimize the risk of contact with pathogens. This research examines the relationship between cyberspace disease salience and mobility behavior at the macro and micro levels. Across two studies, we predict and find that people adjust their mobility behavior to minimize the risk of close physical contact with strangers when cyberspace disease salience is high (vs. low). In Study 1, we analyze hourly sales data from five grocery stores and find that when cyberspace disease salience is high (vs. low), consumers spend 28% more money on each shopping trip and grocery stores sell 10% more items per hour despite 10% fewer shoppers per hour. Further, in Study 2, we test the generalizability of these results by analyzing the Google Community Mobility Reports. Here we find that high (vs. low) cyberspace disease salience is associated with an overall decrease in mobility in contexts where the risk of close contact with strangers is high—but not low. We discuss these findings in the context of sustainable consumer (mobility) behavior.</jats:p>
dc.description.accesstimeat_publication
dc.description.issue1
dc.description.physical1-18
dc.description.versionfinal_published
dc.description.volume4
dc.identifier.doihttps://doi.org/10.51300/JSM-2023-83
dc.identifier.issn2766-0117
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/126
dc.identifier.weblinkhttps://luminousinsights.net/articles/JSM-2023-83
dc.languageen
dc.pbn.affiliationpsychologia
dc.rightsCC-BY
dc.rights.questionYes_rights
dc.share.articleOPEN_JOURNAL
dc.subject.encyberspace
dc.subject.enpathogens
dc.subject.endisease
dc.subject.enbehavioral immune system
dc.subject.enmobility
dc.subject.ensustainable consumer behavior
dc.swps.sciencecloudsend
dc.titleViral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns
dc.title.journalJournal of Sustainable Marketing
dc.typeJournalArticle
dspace.entity.typeArticle