Food choices flirt with gender norms in mating contexts

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cris.lastimport.scopus2025-12-16T04:12:54Z
dc.abstract.enWe investigated how gender and different social contexts guide impression management through food choices at a casual dining chain restaurant. Waitstaff unobtrusively recorded 300 orders by groups of diners coded as romantic dates, friendship gatherings, or family meals. Photographs of all 89 menu items available at the restaurant were independently rated on perceived femininity, masculinity, sophistication, and expensiveness, with the price of the chosen meals also noted. Multilevel Bayesian models showed that men ordered more expensive dishes than women, a difference most pronounced on dates. Food chosen by men (women) was also perceived as more (less) masculine and less (more) feminine, with these gender differences amplified during dates and attenuated during family meals. Regardless of gender, diners selected more expensive and more sophisticated items during dates (vs. family meals). These findings suggest that mate attraction heightens conformity to gender-typical consumption norms, demonstrating the adaptive and situation-specific nature of impression management in social eating settings.
dc.affiliationWydział Psychologii we Wrocławiu
dc.affiliationInstytut Psychologii
dc.contributor.authorGąsiorowska, Agata
dc.contributor.authorFolwarczny, Michał
dc.contributor.authorOtterbring, Tobias
dc.date.access2025-09-24
dc.date.accessioned2025-10-13T07:22:50Z
dc.date.available2025-10-13T07:22:50Z
dc.date.created2025-09-19
dc.date.issued2026-01
dc.description.accesstimeat_publication
dc.description.physical1-10
dc.description.versionfinal_published
dc.description.volume135
dc.identifier.doi10.1016/j.foodqual.2025.105712
dc.identifier.issn0950-3293
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/1824
dc.identifier.weblinkhttps://www.sciencedirect.com/science/article/pii/S0950329325002873?via%3Dihub
dc.languageen
dc.pbn.affiliationpsychologia
dc.rightsCC-BY
dc.rights.questionYes_rights
dc.share.articleOTHER
dc.subject.enImpression management
dc.subject.enFood choices
dc.subject.enGender differences
dc.subject.enMasculinity
dc.subject.enFemininity
dc.subject.enStatus-signaling consumption
dc.subject.enField study
dc.swps.sciencecloudsend
dc.titleFood choices flirt with gender norms in mating contexts
dc.title.journalFood Quality and Preference
dc.typeJournalArticle
dspace.entity.typeArticle