‘We are looking for people like you’ – new technique of social influence as a tool of improving response rate in surveys

StatusVoR
cris.lastimport.scopus2025-02-05T04:10:16Z
dc.abstract.enA low response rate in surveys makes the research more expensive and time consuming, but it also, or even more importantly, constitutes a major methodological problem. Therefore, researchers use all kinds of measures in order to increase the response rate. This article describes four experiments (three field studies and one on-line experiment) designed to test a specific technique intended for this purpose. The technique consists in suggesting, to a respondent, that the study requires individuals with a certain rare quality that they have. In the case of the first study, which was conducted during the pandemic, respondents were told that it required people wearing exactly the type of face mask as theirs (or people without a face mask). In the second study, tall people were asked to complete a survey. Some of them were told right away that only tall individuals were considered suitable candidates for the study. In both cases, this technique significantly improved the response rate. However, the employed technique proved ineffective in both Study 3 and Study 4. In these instances, participants likely perceived that their refusal wouldn’t pose any inconvenience to the researchers. Consequently, we can posit that the efficacy of the ’we are looking for people like you’ social influence technique hinges on respondents feeling compelled to respond affirmatively to the research invitation. The assumption is that declining may potentially create challenges for the researchers, prompting a sense of obligation among participants.
dc.affiliationInstytut Psychologii
dc.affiliationWydział Psychologii w Warszawie
dc.contributor.authorDoliński, Dariusz
dc.contributor.authorGrzyb, Tomasz
dc.contributor.authorKulesza, Wojciech
dc.contributor.authorBłaszczyk, Piotr
dc.contributor.authorLaska, Dominik
dc.contributor.authorLiebersbach, Filip
dc.contributor.authorRedkiewicz, Diana
dc.contributor.authorStrzelczyk, Łukasz
dc.date.access2024-02-29
dc.date.accessioned2024-03-06T10:37:42Z
dc.date.available2024-03-06T10:37:42Z
dc.date.created2024-01-31
dc.date.issued2024-02-29
dc.description.accesstimeat_publication
dc.description.issue1
dc.description.physical1-14
dc.description.versionfinal_published
dc.description.volume19
dc.identifier.doi10.1080/15534510.2024.2316348
dc.identifier.issn1553-4510
dc.identifier.issn1553-4529
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/540
dc.identifier.weblinkhttps://www.tandfonline.com/doi/full/10.1080/15534510.2024.2316348?src=exp-la
dc.languageen
dc.pbn.affiliationpsychologia
dc.rightsCC-BY
dc.rights.questionYes_rights
dc.share.articleOPEN_JOURNAL
dc.subject.enSurvey response rate
dc.subject.enPAPI
dc.subject.ensocial influence technique
dc.swps.sciencecloudsend
dc.title‘We are looking for people like you’ – new technique of social influence as a tool of improving response rate in surveys
dc.title.journalSocial Influence
dc.typeJournalArticle
dspace.entity.typeArticle