Ideal and anti-ideal as framing in political evaluations. Psychological analysis of political candidates in the theory of similarity

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cris.lastimport.scopus2025-04-16T03:13:19Z
dc.abstract.enThe main aim of this work is to present a new method of political evaluations that is grounded in Tversky’s contrast theory of similarity. The current study tested how comparisons to an ideal or anti-ideal politician moderated the evaluation of candidates whose images were defined by the strength and structure of positive and negative associations. Our study accounts for two key aspects of political behavior: the dependence on the point of reference and the associative structure of candidate image. Our approach was tested in the context of the 2016 US presidential elections, where Hilary Clinton and Donald Trump ran for the Presidential office. Although the study was conducted almost three years after the elections, its results still resembled the electoral behavior during the presidential campaign. The findings showed no differences between two politicians with regard to their similarity to an anti-ideal politician, however, they differed when compared to an ideal politician, with Clinton having more commonality with the ideal politician. Moreover, the activated category (ideal/ anti-ideal) moderated the evaluation of two opposing politicians. The results are discussed within the contrast model of similarity, pointing to the validity of our approach when used to analyze behavior in a political context.
dc.affiliationInstytut Psychologii, Uniwersytet SWPS
dc.affiliationWydział Psychologii w Warszawie
dc.affiliationInstytut Psychologii
dc.contributor.authorOlszewska, Justyna M.
dc.contributor.authorFalkowski, Andrzej
dc.contributor.authorConway, Sean P.
dc.contributor.authorJabłońska, Magdalena
dc.contributor.authorSidoruk, Maria
dc.date.access2024-01-03
dc.date.accessioned2024-01-03T08:32:50Z
dc.date.available2024-01-03T08:32:50Z
dc.date.created2021-07-28
dc.date.issued2023
dc.description.accesstimeat_publication
dc.description.issue10
dc.description.physical8313–8326
dc.description.versionfinal_published
dc.description.volume42
dc.identifier.doi10.1007/s12144-021-02168-7
dc.identifier.eissn1936-4733
dc.identifier.issn1046-1310
dc.identifier.urihttps://share.swps.edu.pl/handle/swps/279
dc.languageen
dc.pbn.affiliationpsychologia
dc.rightsCC-BY
dc.rights.explanationzamknięty dostęp
dc.rights.questionNo_rights
dc.share.articleOTHER
dc.subject.enContrast model
dc.subject.enAffinity index
dc.subject.enPoliticians’ image
dc.subject.enVoting behavior
dc.subject.enPoint of reference
dc.swps.sciencecloudnosend
dc.titleIdeal and anti-ideal as framing in political evaluations. Psychological analysis of political candidates in the theory of similarity
dc.title.journalCurrent Psychology
dc.typeJournalArticle
dspace.entity.typeArticle